Employee recognition is often believed to be a “soft-skill” – a nice-to-have component if managers are willing to do it, but certainly nothing to push for. In reality, it’s a data-driven business initiative that can have quite significant impact on a company’s bottom line. In their new book Winning with a Culture of Recognition, authors Eric Mosley and Derek Irvine provide managers practical step-by-step guidance to create a culture of appreciation that increases employee engagement for dramatic bottom line results.
Winning with a Culture of Recognition isn’t a soft-skills “1,000 ways to thank your employees” book. "This is a hard management practice with proven results," explains Mosley. "We bust the myths around old-school recognition and incentives, making strategic recognition attainable for companies of any size."
Mosley and Irvine have been working with inspiring companies for years using just these principles to astounding success. "We believe all employees should have the opportunity to work in a culture that values them and their efforts in a way that lets the employee know just how meaningful and important their individual efforts are to the bigger picture. That message is as timeless as it is critical," says Irvine.
"Possibly the biggest challenge is overcoming the assumption that a company culture cannot be proactively created and managed," says Mosley "It absolutely can be, but the first step is determining what your company culture is today."
After spending so much time and effort developing a strategy, mission and values, company leaders hope those values become the basis for the company culture, but that is not always the case. "Unless the values are visibly and quantifiably reinforced on a daily basis, they become nothing more than an engraved plaque hanging on the wall. Instead, the culture derives from perceptions and attitudes – the human nature – of highly differentiated individuals.
"To create a culture of recognition, companies must make those stated values come alive for every employee in their daily work," says Irvine. "The best way to do that is by recognizing and praising employees for demonstrating those values. In that way, the values become quite real and meaningful to each employee."
"Companies should make recognition a priority," explains Mosley. "If they do not, they are at risk of losing employees even in a down economy and having a disengaged workforce. Strategic recognition does not have to be costly, though it does require investment. Our customers have found that, simply by consolidating multiple tactical programs, they can fund a strategic recognition investment."
As CEO of employee recognition leader Globoforce, Mosley has been directing the path of the strategic employee recognition industry for the past ten years. His vision to raise employee recognition from a tactical, unmeasured, and under-valued effort to a global strategic program with clear measures for performance and success is now being realized in some of the world’s largest and most complex organizations. Eric continues to cast the vision of innovation for the company and the industry. As a recognized industry leader, Eric has personally advised some of the largest and most admired companies in the world.
Irvine is a seasoned, internationally-minded management professional with more than 20 years of experience working across a diverse range of industries. During his career, he has lived in many countries, including Spain, France, Ireland, Canada, Sweden, UK, and the United States. In his role as a thought leader for employee recognition leader Globoforce, Derek helps clients set a higher ambition for global, strategic employee recognition, leading consultative workshops and strategy setting meetings with such organizations as Avnet, Celestica, Dow Chemical, Intuit, KPMG, Logica, P&G, Symantec, and Thompson Reuters.