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Managing Your Business Data
Author: Theres Kushner and Maria Villar
ISBN: 978-1-933199-13-9
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NEW EDITION
The IMC Handbook: Readings and Cases in Integrated
Marketing Communications
Author: J. Steven Kelly & Susan K. Jones
ISBN: 978-1-933199-09-2 || Paperback || 6 x 9 || 432 pages
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Media Strategy & Planning Workbook
How to Create a Comprehensive Media Plan
Author: D.L. Dickinson
ISBN: 978-1-933199-23-8
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Marketing Metrics in Action
Author: Laura Patterson
ISBN: 978-1-933199-15-3
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Print Matters: How to Write Great Advertising
Author: Randall Hines and Robert Lauterborn
ISBN: 978-1-933199-10-8
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Customer Churn Reduction and Retention for Telecoms
Author: Arthur Middleton Hughes
ISBN: 978-1-933199-08-5
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***Special Combination Price Offer***
Managing Sales Leads / Sales & Marketing 365
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Combination Special: $31.95
List Price for both titles: $57.90 |
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Managing Sales Leads
Author: James Obermayer
ISBN: 0-324-20536-5
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Hot Appeals or Burnt Offerings
Author: Herschell Gordon Lewis
ISBN: 1-933199-07-5
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The Business of Database Marketing
Author: Richard N. Tooker
ISBN: 1-933199-05-9
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Branding Iron
Author: Charlie Hughes and William Jeanes
ISBN: 0-933199-04-0
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The White Paper Marketing Handbook
Author: Robert W. Bly
ISBN: 0-324-30082-4 || 256 Pages
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Business to Business Marketing Research
Author: Martin P. Block & Tamara S. Block
ISBN: 0-324-22230-0 || book and cd
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Data-Driven Business Models
Author: Alan Weber
ISBN: 0-32422233-5 || book and cd
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Open Me Now
Author: Herschell Gordon Lewis
ISBN: 1-933199-03-2
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Creative Strategy in Direct & Interactive Marketing
(Third Edition)
Author: Susan K. Jones
ISBN: 1-933199-02-4
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The Catalog Strategist's Toolkit
Author: Katie Muldoon
ISBN: 0-9704515-9-8 || 408 pp. || 8 1/2 x 11 || paperback
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Asinine Advertising
Author: Herschell Gordon Lewis
ISBN: 1-933199-00-8 || 132 pp || 5 1/2 x 8 1/2 || paperback
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The New Marketing Conversation
Author: Baier Stein
ISBN: 0-324-20057-9 || 288 pp. || 6x9 || hardcover
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Trade Show and Event Marketing
Author: Ruth P. Stevens
ISBN: 0-324-20624-0 || 370 pp. || 6x9 || hardcover
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ACPO Model
ISBN: 0516080000
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Coming to Concurrence Authors: J. Walker Smith, Ann Clurman, Craig Wood ISBN: 0-9704515-8-X || Hardcover || 6 x 9 || 304 pages
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Accountable Marketing:
The Economics of Data-Driven Marketing Author: Peter J. Rosenwald ISBN: 0-324-20359-4 || Hardcover || 6 x 9 || 368 pages
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NCLUDES a CD with 35 Interactive. Templates from the book that enable the reader to plug in his/her own numbers and play out "what-if" scenarios using the formulas and principles in the book. |
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Brand Babble
Authors: Don Schultz and Heidi Schultz
ISBN: 0-5387271-4-4|| Casebound
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Central Station: Realizing a Vision
Author: Gerald W. Fogelson
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Dr. Fisher's Life on the Ark
Dr. Lester Fisher
ISBN: 0970451363
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Sales & Marketing 365
Author: James Obermayer
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On the Art of Writing Copy
3rd Edition
Author: Herschell Gordon Lewis
ISBN: 0-9704515-4-7 || Paperback || 8 1/2 x 11 || 400 pp.
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Marketing Convergence
Authors: Susan K. Jones & Ted Spiegel
ISBN: 0538727195 || Hardcover || 6 x 9 || 232 pages
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Marketing Mayhem Why Marketing Isn't Producing the Way It Used to Author: Herschell Gordon Lewis ISBN: 0970451539 || Hardcover || 6 x 9 || 272 pages
( If you area a member of the Florida Direct Marketing Association please include " FDMA" in the comments section of the shopping cart to receive your association discount. )
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Contemporary Database Marketing
Authors: Martin Baier, Kurtis Ruf, Goutam Chakraborty
ISBN: 0970451512 || Hardcover plus CD || 7¼ x 9¼ || 320 pages
Student Version
( $68.95 with Student Discount)
(When ordering the student version please include the Instructor and/or University in the comment section of the order form.)
NON-Student Version
( Retail Price: U.S. $89.95) |
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High Performance Interactive Marketing
Author: Christopher Ryan
ISBN: 0970451504 || Case bound || 6 x 9 || 312 pages
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