Reviews

Geno has approached "A Practical Guide to Affiliate Marketing " with the same passion and care in which he approaches his own affiliate programs. This is a relationship industry, and much of how one should interact in our channel is contained within this book. If you follow the advice presented in his guide, then I have no doubt you will increase your industry reputation and your sales revenue. As a resource you will find yourself referencing this book for a long time to come.

- Malcolm Cowley, Director, Strategic Accounts, buy.at

Whether you are managing an affiliate program or are a merchant dealing with this burgeoning channel, navigating the complex affiliate landscape just got easier. Both newbies and seasoned professionals will find lots of hard-won advice. "A Practical Guide to Affiliate Marketing" covers all aspects of running a successful affiliate marketing program and let's you benefit from the wisdom of others who have been there and done that. It provides answers to all the questions you need to ask to get started and even offers additional insightful tips that will have veterans rethinking how they do business.

- Lisa Picarille, Editor-in-Chief, "Revenue" Magazine

Navigating the waters of creating an affiliate program can seemingly become a daunting task for those new to the industry. Geno provides an excellent resource for many of the most common questions surrounding launching a program to success. He even answers some questions you may not have even realized you needed to ask. A must-read for both merchants and affiliate managers.

- Kellie Stevens, President, AffiliateFairPlay.com

Geno has compiled an excellent resource book for merchants and affiliate managers. Far from being another 'how to' book, Geno has put together a reference guide that answers a wide range of questions that new and experienced managers come across both at specific junctures of program management, as well as every day.

This is not a book that you'll read once and then put on the shelf to gather dust. It is one you'll keep next to your computer as a fast reference for ideas, answers, and guidance.

Even for merchants that don't have an affiliate program, the book contains a lot of ideas that, with a few straightforward changes, can be taken to other areas of online marketing.

Along with Seth Godin's "Free Prize Inside" and "Purple Cow", this will be a book that I make sure all the AMWSO.com team have a copy of!

- Chris Sanderson, GM, AMWSO.com

I just received your book yesterday, and it took me all of a day to get through it! Your book has been exactly what I've been looking for. I've been an affiliate manager for about a year now, and felt like I was missing something. I now feel that I have the tools necessary to make my affiliate program what I believe it can be. Thanks again for writing such a great book!

- Aimee Hansen, Affiliate Manager, ZapTel Corporation

 Finally a definitive guide for affiliate managers and those considering starting an affiliate program. Geno has not only done his homework and research in putting this guide together, but his wisdom and hands on experience is evident in every chapter.

 As an outsourced program manager, I find the guide to be a great reference tool and always keep it handy. Whether I am developing a new bonus campaign, working with datafeeds or considering how to communicate something to merchants or affiliates, I often find myself grabbing Geno's book to see if there is something relevant there. Even with my many years of experience I can honestly say I found new, helpful information and ideas in the book I had not considered before.

- Ron Bechdolt, OPM, 7 Days A Week Marketing