Summary
Learn how to attract and keep more students in your martial arts school. This classic book by John Graden shows you step-by-step: Trial vs. Non-Trial Enrollment Strategies; How to Teach a Trial Lesson; How to Set Tuition; 12 Income Streams; What it Costs to Get One Student; How to Make Cash Outs Work; How to Improve Retention and Renewals; How to Design Your Curriculum for High Retention and Quality, plus a 100 question test to determine if you have what it takes to create a rewarding martial arts career.
Through this book you will learn:
John Graden has written the best selling books on the subject of running a martial arts school. This is by far the best book he's written.
About the Author
Author John Graden is an internationally known speaker, author and pioneering entrepreneur. An eighth-degree black belt, Graden is known worldwide as the martial arts teacher-of-teachers and master motivator.
Reviews
Just what I expected from John Graden - Excellence!
- April 16, 2006 By Tim Rochford (Yorkville, IL)
The content of this book accomplished two very important things for me, as a martial arts businessman - 1) it re-affirmed what I was already doing in my business and, most important, 2) it provided me with new concepts, methods and ideas that will help take my business to the next level. Awesome resource! John Graden does it right AGAIN!
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June 24, 2006 By Dwight Woods "The Jeet Kune Do Rebel" (Miami, Florida)
John Graden has a unique way of showing you everything you need to successfully run a top martial art school in today's age. He does it with the insight of someone who has obviously "been there and done that". This new book can be used by any martial arts instructor, regardless of style, as a step-by-step blueprint for everything from how to negotiate a lease for your school up to how to train and compensate an employee/instructor. No one else in the industry has his superb talents. The martial arts industry will forever owe a huge debt to this man for showing us how to be a professional success without selling out! John Graden, Martial Arts Master Teacher, has gone to the heart of what it takes to be an effective Martial Arts teacher today. Without completely disgarding the training ideas of the past, he instead shows how to build on these ideas, how to use what we know about the psychology of learning, the physics of motion and the economics of the 21st century to create a learning environment that firmly turns it's back on the "Dungeon Dojos" of the last century and creates a modern, safe atmosphere where serious, effective and (dare I say it?) FUN martial arts training can take place!
