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Business of Small Business
A Survival Guide for Succeeding and Prospering in Business
Owen Jay Murphy
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Price: $24.95
Paperback | 207 pages
ISBN: 978-1-932056-60-0
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Summary
The new American dream isn't just about owning your own home- it's about running your own business. Jay Murphy's book, "The Business of Small Business" is a hard hitting reality check to see if being an entrepreneur is for you. And if it is, this book will help. From location, to employees, to dealing with cash flow and banks, and how to effectively compete with major corporations, this book looks at the business plan, the realities behind that plan, on line strategies, and most importantly- the entire package that makes it all work for a small business owner. This work is a long overdue survival guide for both new and experienced business owners.
About the Author
Jay Murphy doesn't just write about it- he's done it. With 25 years of numerous and successful businesses under his belt, this MBA understands what the small business operator is really up against- and the tools they most need to compete in today's market.
Endorsements
"Murphy has captured the complexities of business in plain and simple language for all to understand and appreciate in becoming successful entrepreneurs. His chapters on the Nine Secrets of Success and on Competing with the Giants should be read and frequently referred to by all small business owners."
- Dr. Ray M. Valedez, Professor of Economics & International Business, Pepperdine University.
"Owen Jay Murphy has written an interesting, easy-to-read, guide book that will be valuable to anyone starting or owning any type of small business, whether writing books or selling clothes."
- Philip Reed, Author of The Car Noir Thrillers, The Cliff Dante Horseracing Thrillers, and Sports Performance Books.
"Once an entrepreneur, always an entrepreneur: It is in the DNA. When you exit from one business, you must always consider the possibility of entering (starting) another. Owen Murphy's advice on preserving your options is right on target."
- Dr. Lee Thomas, author of "Magical Business Solutions: Adventures of a Serial Entrepreneur and Lessons Learned."
The Business of Small Business Testimonial on Chapter IV, “Competing Against the Giants – and Winning” We all know the “giants” in our communities, those big institutions that are recognized for their low prices, wide selection, and generally less-than-satisfactory customer service. That vulnerability is the Achilles Heel that Owen Murphy recommends the small business owner exploit to his or her advantage, and his suggestions are to critique the competition, to communicate personally with customers, and to continually improve service. Murphy has offered sound and practical advice on how to survive and prosper as a small retail operator, and I applaud his efforts at making a difference in the competitive market today.
- Bruce K. Bell, Ph.D. Dean, School of Business Liberty University Lynchburg, Virginia
Packed with testimonials and key messages, Owen Jay Murphy sifts through the jargon and presents a straight-forward checklist on the essentials of good business: a dedication to hard work, a commitment to doing things right, and a careful eye on keeping costs to a minimum. This book provides an easy-to-read format for anyone interested in learning the basics of starting and running a small business.
- Ali Sahabi President and CEO SE Corporation
