Summary
This book presents best practices and leading edge thinking on business and corporate strategy: How to develop a powerful strategy and business plan for a new business How to develop or revise and evaluate a strategy and plan for an existing business, or an operating division of a large organization How to develop/revise/evaluate a corporate strategy and plan for a multi division enterprise The basis for this book is the author’s 40 years of experience as an executive, consultant, board member and college professor. This experience has been supplemented with a comprehensive review of research and studies that have practical usefulness in a real business setting. The reader is provided analytical frameworks, concepts, processes, techniques, and templates that can be used to develop strategies and plans, and/or evaluate those that already exist. Although sophisticated, this book is highly readable. As such, it should be useful to executives in all functions of a business and in all stages in their careers. It should also be valuable to board members, particularly in helping them evaluate the strategies and plans of the companies on whose board they serve. Business students, especially MBA and other graduate students, should find this book invaluable in understanding best practices in the real world. College professors will find this book helpful in injecting more realism into the classroom, and in providing a framework for research that has more practical usefulness.
 About the Author
David T. Kollat received a Doctor of Business Administration from Indiana University and spent the first seven years of his career as Professor of Marketing at The Ohio State University. He left OSU to become Executive Vice President and Director of Research at Management Horizons where he directed the firm’s research activities, founded the Retail Intelligence System and consulted with dozens of companies in business and marketing strategy. Dr. Kollat then moved to what is now Limited Brands where he was a member of the Board of Directors and an Executive Vice President with various responsibilities over the years including strategic planning, marketing, human resources, and President of Victoria’s Secret Catalogue. He has co-authored six books in the fields of consumer behavior and marketing strategy, and currently serves on seven boards of directors including: Limited Brands, Big Lots, Select Comfort, and Wolverine World Wide. In 2007 he was selected as one of the 10 outstanding directors in corporate America by the Outstanding Directors Exchange.
|
