Stories That Sell
Turn Satisfied Customers
Into Your Most Powerful
Sales & Marketing Asset
Casey Hibbard
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Price: $19.95
Paperback | 272 pages
ISBN: 978-0-615-18300-8 | |
Summary
Shorten your sales cycle, open doors to bigger accounts, and land major media coverage. Get it all with a few good stories from your happiest customers. The first book on capturing and using customer stories to grow your business or cause, "Stories That Sell" introduces a proven process for leveraging your current successes into new sales. Learn Success-Story Marketing best practices from author Casey Hibbard, leading expert on creating and managing customer stories, with insight from organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, Make-A-Wish Foundation, and dozens of other businesses, independent consultants, and nonprofits. Profit from the one marketing tool prospects believe most!
Learn how to:
- Uncover your most satisfied, successful customersand get them to say "yes!" to sharing their stories publicly
- Move success stories smoothly through the Seven-Step Customer Story System, from choosing to using stories
- Conduct interviews that bring out details most important to your potential customers - increased sales, employee retention, website traffic, and more
- Use customer stories to achieve your sales, marketing and PR goals faster
- Apply storytelling techniques that attract buyers and move them to act
- Avoid common roadblocks that can derail a customer story
- Repurpose a single success story in dozens of different ways
About the Author
Casey Hibbard, founder and president of Compelling Cases, Inc., has helped dozens of companies create more than 450 customer stories over the past decade. She has produced and managed success stories for companies such as Macrovision, Jobfox, USA.NET, IHS, and Vocus. Casey is featured in numerous books, articles, and teleclasses. She consults with organizations one-on-one and conducts online customer-story classes.
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