|
Aligning Incentives,
Information, and Choice
How to Optimize Health and
Human Capital Performance
Wendy D. Lynch, Ph.D.
Secure Transaction
or call toll free 1(800)247-6553
Price: $19.95
Paperback | 232 pages
ISBN: 978-0-9800702-0-0 |
Summary
Why would a person intentionally gain 40 pounds in four months? Why are over 30% of visits to family doctors for a reason that the American Medical Association recommends AGAINST? Why would the size of a person's bonus pay affect his or her interest in health? Incentives, that's why. Every social system-businesses, communities, healthcare-has incentives imbedded in its rules and structure. Similar to the force of gravity, incentives pull behaviors in a particular direction. Incentives are always there. Maybe you don't pay attention to incentives now. After reading this, we think you will.
About the Author
Wendy D. Lynch, Ph.D. has led a successful 20-year career as an educator, researcher and consultant. She serves as vice president for strategic development for HCMS, Inc. and research director for the Health as Human Capital Foundation. Both companies help business leaders, policy makers and consumers make better decisions in healthcare and human capital investments. Dr. Lynch holds a Ph.D. in Research and Evaluation Methodology from the University of Colorado and has held several academic positions, including assistant professor in the Department of Family Medicine at the University of Colorado Health Sciences Center. She has 15 years of business consulting experience, both with Mercer Human Resources, as well as her own firm. Her current work emphasizes the importance of integrated information in understanding economic incentives and other cost drivers needed for a market solution to the current healthcare cost and quality problem. More information is available at www.hhcfoundation.org. Dr. Harold “Hank” Gardner is widely recognized for his healthcare and business expertise. In addition to practicing medicine, Dr. Gardner has contributed to improvements in health promotion, preventive medicine services, education for health professionals and healthcare policy for the last 35 years. Also a successful entrepreneur, Dr. Gardner is founder, owner and president of Human Capital Management Services, Inc. (HCMS), chairman of the Health as Human Capital Foundation (HHCF) and the organizing partner of Clinical Prevention Information Services, LLC, three entities comprising the HCMS Group. Dr. Gardner’s primary focus today is providing new health economics research information about how to fix the healthcare cost and quality problem. He is the creator of the “health as human capital paradigm,” a unique approach for business and healthcare. By aligning incentives and providing consumers information and choice, his approach decreases healthcare cost while health and work productivity improve. More information is available at www.hhcfoundation.org. |
