Summary
How can we increase the success of emerging technologies? What can we do to enhance market adoption? Founders of emerging technologies are typically highly-qualified technical experts faced with a web of unfamiliar obstacles in commercialization. Drawing on years of global experience with emerging technologies and start-ups, the author integrates theories with case studies to illustrate how successful businesses managed the challenges and opportunities.
This book offers insights on sound and proven technical and commercial practices. From 'Eureka!' in the laboratory to market adoption, it offers a technology management framework. It also covers the various business aspects, from obtaining funding, strategic planning and alliances, to sales, marketing and organizational management. In addition, real-life examples highlight the common pitfalls and reveal the often hidden work behind the scenes.
"Beyond the Beaker" will leave you wondering how many miracles of modern science have been lost due to the inability to execute beyond the lab. It is a must read for all innovators who want to succeed. It also benefits corporations and business partners working with start-ups. If you’re truly motivated about building or investing in a successful emerging technology start-up, do not put down this book until you reach the last page.
About the Author
As General Manager for Seiko Epson Corporation (EPSON), Japan, Paul Patterson analyzes emerging technologies which compliment Epson’s core competencies. Serving a role akin to that of a Vice President of Business Development, he monitors and maps emerging technologies, processes, intellectual property, markets and opportunities. This position creates, nurtures, and aligns collaborations with innovative organizations throughout the global emerging technology industry. These collaborations are architected to strategically accelerate technology development and market adoption. His responsibilities include monitoring and nurturing technologies in printed electronics, MEMs, displays, semiconductors, RFID, biotech, nanotech and optical/data communications technology sectors. Mr. Patterson is a frequent speaker at emerging technology conferences globally. Additionally, Mr. Patterson serves as an advisor to investors and several emerging technology startups.
Reviews
“The book is excellent to managers who need to understand and be aware the fuzzy early phases of emerging technologies. Paul is giving a detailed procedure on how to evaluate new emerging technologies.”
Antti Laaperi, Technology Strategy Consultant, Nokia R&D
This is a work of immense business value – especially in today’s hyper competitive marketplace. By carefully leveraging real-world case studies into his narrative, Paul has provided a practical, yet insightful roadmap for how to sift through the myriad of emerging technologies and then accelerate your time to market. This is an indispensable guidebook for any C-Level Executive looking to differentiate their company now, by leveraging the rapid productization of innovation into new customer demand.
Carl L. Nerup, Vice President,
AT&T Ventures and Strategic Business Development
“This well written and insightful book provides both strategic and prescriptive perspectives on how to effectively leverage, manage and commercialize emerging technologies. It integrates theories and frameworks from various business disciplines and is backed by compelling real life case studies which enhance our appreciation of the challenging and opportunistic nature of managing emerging technologies from invention to successful adoption.”
Prem Shamdasani, PhD, Professor of Marketing; Vice Dean, Executive Education and Academic Director, Asia-Pacific Executive MBA, NUS Business School, National University of Singapore.
"Filled with practical advice, backed up with case studies of currently emerging technologies, this book is a gem, filled with practical take-aways, smart reading for students, innovators, investors and CEOs alike”
Mitsutoshi Hirono, President, Business Innovation Unit, Fujitsu Limited
