Summary
THE BOOK THAT IS STARTING A SMALL BUSINESS FINANCIAL REVOLUTION! A new financial standard for small businesses to drive profit and cashflow, proactively! This book offers the quickest way to understand, implement, manage and effectively communicate your financial plan to the key players in your business, using the Real-time Cashflow Management System (RCMS). It teaches RCMS and financial concepts to owners and CEOs as well as instructions to the finance team for fast implementation. Know your monthly business financial results on the first day of the month, instead of several days or months after it ends. Then drive your business’ current and future months toward greater financial success; every day, every week, every month, every year! Many medium and large businesses already manage their companies with historical and forecasted data. The concept is not new; however, there are two significant gaps in the use of good financial management tools in small business. First, small businesses in the $25 million in sales and under range are usually not exposed to this process as they have not grown to the point of affording a full-time CFO. Second, many of the companies who do use this type of financial management tool have not educated the users of the data, including the CEO, investor, banker, and even middle managers responsible for driving profit and cashflow in their business unit. Learn about Real-time Cashflow Management and how to Drive Your Business to Financial Success today!
About the Author
Mark Denning is a CPA and small business financial expert who advises business owners, CEOs, bankers, attorneys, tax CPAs and financial planners about the financial health and financial strategies of small businesses. His development and use of the Real-time Cashflow Management System (RCMS) solidified his thorough and efficient approach to financially evaluating companies. His 30 years of accounting, financial, business and consulting experience has established his credibility among his clients and peers. Mark shows people how to make a financial difference in their business. How to move their company’s toward profitability and positive cashflow. He has helped many people in many businesses and industries. His mission is to expand small business owner, CEO, investor, banker and manager access to the RCMS, making his financial tool available to small businesses that otherwise don’t have access to this level of financial sophistication. He was prompted to write this book as a way to share his system, tools and ideas on how to financially manage a small business. Mark’s many years of accounting, as an auditor, a controller, a CFO, a part-time CFO, and a business consultant and financial advisor have given him the experience and authority to deliver this high powered and worthwhile book.
