The Sky's the Limit
Marketing Luxury to the New Jet Set

Russ Alan Prince
Hannah Shaw Grove

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Price: $39.95

Casebound | 6 x 9 | 214 pages
ISBN: 978-0-9766574-3-9

Summary

The Sky’s the Limit tells the real story about what goes on behind the gilded doors of today's ultra-affluent. Based on up-close and personal interviews with more than 600 private jet owners - each with an average net worth of US$89 million - The Sky's the Limit includes never before published insights on who the wealthy are, how they made their fortunes and how they spend their discretionary money. Prince and Grove draw on their global research and their extensive experience working with wealthy families to provide direction on understanding, identifying, accessing, and positioning products and services for the super-rich. The Sky's the Limit: Marketing Luxury to the New Jet Set is a must-have resource for anyone who does business with wealthy clients.

About the Author

Russ Alan Prince is the world’s leading authority on private wealth, the author of more than 35 books on the topic, and a highly-sought counselor to families with significant global resources and their advisors. Hannah Shaw Grove is a widely recognized author, columnist and speaker and an expert on the mindset, behaviors, concerns, preferences and finances of high-net-worth individuals.