Summary
Some businesspeople intuitively know how to create wealth. They are constantly increasing the value of their business holdings, regardless of industry conditions or economic cycles. It’s more than good luck, since the same people strike gold again and again. These wealth-creators just seem to have the Midas touch. I call them Midas Managers. Most managers can surely use the help. Business has never been more challenging than it is now. This book shows you how Midas Managers use marketing to increase revenues and create substantial wealth - even in terrible economic times. Midas Marketing sets the condition for a value-added sale. Many of the most successful companies in the world today rely on Midas Marketing strategies. And these practices are available to you. By the end of this book you will own the ability to make markets and dramatically increase the value of your business. This book contains a dozen stories of how Midas Managers develop and implement innovative marketing strategies to create value for their companies and wealth for themselves. Each of their stories is followed by a “Blueprint,” which provides step-by-step instructions for readers who want to employ these strategies in their own businesses. And this is the key insight. It takes a Midas Manager to create a Midas Marketing strategy, but nearly anyone can exploit the strategy to create wealth for their own account.
About the Author
Rob Slee is Managing Director of Robertson & Foley(www.robertsonfoley.com), a middle market investment banking firm.
Rob has published more than one hundred articles on private finance topics in a variety of legal and business journals. Rob's book, Private Capital Markets, was published in mid-2004 by John Wiley & Sons and is now considered the seminal work in finance for private companies. Rob's second book, Midas Managers, describes how super-successful private business owners create substantial wealth in a global economy.
Rob is a board member of numerous professional associations and private companies. He owns equity positions in a variety of mid-sized private businesses. He is a Phi Beta Kappa graduate of Miami University, and received a Master's degree from the University of Chicago and an MBA from Case Western Reserve University. Rob can be reached at: rob@robertsonfoley.com
